Ferragamo Soho NFT

To mark the launch of Ferragamo's soho concept store, Fire Burns Up worked with our friends at DE-YAN to create an NFT video booth.

Visitors enter the booth, create their own custom Ferragamo X Shxpir animated NFT and shoot a video of themselves posing with their creation. Once published, the NFT is available to participants for free on OpenSea.

This unique installation attracted many NFT collectors and crypto-enthusiasts. This booth also marked a very important first for many who were new to the idea of NFTs. By recording a custom video with the NFT artwork, visitors are able to claim ownership not only of the art, but of the experience and context itself; the booth, Ferragamo's Soho store, Manhattan, New York etc.

Coinciding with nft.nyc 2022, the experience resulted in significant coverage with fashion and crypto press.

Links:
Vogue, Forbes, WWD, Yahoo, Glossy, Artnet, Decrypt, Harpers Bazaar