![A red newspaper box sits on the street on Parliament Street in Toronto.](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fc14pjeag%2Fproduction%2Ff00562d2be24f28a28db515ce6dbd58d55a325de-5312x2988.jpg%3Ffit%3Dmax%26auto%3Dformat&w=3840&q=75)
The Monthly
2018-05-04
More than 2.4 million women and girls are living on a low income with feminine hygiene products being listed as one of the "top three material costs of being a woman". We helped Shoppers Drug Mart and John St. build a feminine hygiene product dispenser to assist homeless and low income women.
Newspaper boxes were repurposed to discreetly assist in supporting women's health. The boxes were rebuilt with a code-locked drawer that would dispense boxes of tampons. The code was then given to local shelters and outreach programs to distribute.
The features include:
- Battery operation
- Low-temperature resistant LCD display
- Vandalism resistant piezoelectric keypad
- SMS communication for low-battery or low-stock notifications
The awards include:
- 2018 Advertising & Design Club of Canada: Advertising, Direct (Gold)
- 2018 Advertising & Design Club of Canada: Advertising, Experiential (Silver)
We proudly worked with Shoppers Drug Mart, John St., Paus and Sixpenny
Fire Burns Up was committed to ongoing maintenance of the boxes; we even replaced a damaged component in -17°C! We're forever grateful to our fabrication partners for inviting us to work on this and for all the extra time and support that went into the project; there were many maintenance visits that are often unacknowledged.
This project is no longer in market, but has made way for more progressive attitudes regarding period poverty.
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