HRBlock.ca

Fire Burns Up Inc. worked with our friends at Sid Lee to refresh the HRBlock.ca wordpress theme. The site was updated to reflect the new vibrant brand; fresh, inviting, bold, and playful.

Throughout the site we layered and added small details to enrich the experience. For example, a magnifying glass graphic was broken apart into multiple html layers and animated with CSS; a process that has since become standard with tools like Lottie.

The site helped mark the start of a more friendly and approachable brand that continues to reflect H&R Block Canada.